lets meet in the middle

lets meet in the middle

I work with early-stage companies, designing the brand identity, digital experience and operational infrastructure that turn vision into sustainable growth.

Most designers create beautiful work that doesn't reflect how a company actually operates. Most operators build great systems but struggle to communicate their value externally. I do both—which means your brand isn't just pretty, it's true. The way you present to the world matches the way you actually work. My engagements are always custom to your needs and budget.

studio services

  • For founders who have operational clarity and need to translate it into compelling external experiences

    • What this looks like:

      • Brand strategy & visual identity: Positioning, messaging, tone of voice, visual systems, packaging design

      • Digital experiences: Website design & development (Shopify, Squarespace, WordPress), e-commerce setup, email marketing systems

      • Creative direction: Photography, copywriting, UX structure, brand collateral

      • Integrated approach: Design that reflects your internal values and operational reality, not just surface aesthetics

      Best for: Founders who've built strong operations and culture internally, and need their brand to authentically communicate what makes them different

      Engagement: Project-based (4-12 weeks) or retainer for ongoing creative support

  • For founders who need strategic and operational support but aren't ready for a full-time hire.

    • What this looks like:

      • Embedded partnership: 10-20 hours/week as your strategic right hand

      • Operational infrastructure: Building OKRs, workflows, team cadences, documentation

      • Strategic projects: Board prep, fundraising support, hiring, retail partnerships

      • CEO leverage: Running cross-functional initiatives, managing complexity, translating vision into execution

      Best for: Seed-stage founders (team of 5-15) scaling quickly and needing systems to support growth

      Engagement: 3-6 month minimum, flexible hours, monthly retainer

  • Tactical support for specific operational or strategic challenges

    Examples:

    • Launch strategy & go-to-market planning

    • Project management system setup (Notion, Asana, ClickUp)

    • Founder workflows & team onboarding documentation

    • Pitch decks & investor communications

    • Process design for specific functions (sales, operations, customer success)

    Best for: Pre-seed to seed-stage founders who need targeted help on specific initiatives

    Engagement: 4-8 weeks, defined scope, project fee

Book Discovery Call

the way i work

I bring a calm, strategic presence to the messy, meaningful process of building something from scratch. I listen deeply, ask the right questions, and build systems that reflect how you actually want to run your business. I believe in structure that supports freedom, in building with both clarity and soul, and in staying aligned with what matters most even when things get complex.

What I'm really good at:

  • Stepping into chaos and leaving behind clarity

  • Designing systems people actually use, not theoretical playbooks

  • Running high-stakes projects that need to be done right and done fast

  • Being the strategic thought partner founders need but rarely have time to find

portfolio

sage baby co.

sage baby co >

Brand Identity / Web Design & Development / Amazon Storefront / Packaging / Print / Strategy

sbez hot sauce

SBEZ HOT SAUCE >

Web Design & Development / E-Comm & Subscriptions

paprika partners >

Brand Identity / Copywriting / Web Design / Print

GEM >

Brand / Organic Social / Email Marketing / Paid Media / Art Direction / Web Design / Packaging

Hedley & bennett >

Brand / Art Direction / Organic Social / Email Marketing / Web Design / Print

future gin >

Brand Expansion / Web Design & Development / Packaging