lets meet in the middle

lets meet in the middle

Creative, strategic, and operational support for values-led founders and teams building from the inside out.

Ways We Can Work Together

    • Brand strategy & positioning

    • Naming & messaging

    • Tone of voice development

    • Visual direction & moodboards

    • Logo design & brand books

    • Packaging, collateral, and content styling

    • Website design & development (Shopify, Squarespace, Wordpress)

    • Copywriting & UX structure

    • Photography curation or direction

    • E-commerce setup & subscription flows

    • Email marketing (Klaviyo, Mailchimp)

    • Integrations & ongoing site management

    • Business & launch strategy

    • Project management systems (Notion, Asana, etc.)

    • Pitch decks & investor communications

    • Founder workflows & team onboarding

    • Internal structure & documentation

    • Ongoing consulting or fractional support

the way i work

I bring a calm, strategic presence to the messy, meaningful process of building something real. My work blends creative direction, brand strategy, and operational clarity to support founders in translating vision into form and doing it in a way that feels intentional and sustainable.

I like to work closely, collaboratively, and with care. I listen deeply, ask the right questions, and build systems that reflect how you actually want to run your business. I believe in structure that supports freedom, in building with both clarity and soul, and in staying aligned with what matters most even when things get complex.

Projects