I bring a calm, strategic presence to the messy, meaningful process of building something real. My work blends creative direction, brand strategy, and operational clarity to support founders in translating vision into form and doing it in a way that feels intentional and sustainable.

I like to work closely, collaboratively, and with care. I listen deeply, ask the right questions, and build systems that reflect how you actually want to run your business. I believe in structure that supports freedom, in building with both clarity and soul, and in staying aligned with what matters most even when things get complex.